Jurich Group Solutions

Professional & College Athletics Marketing

Jurich Group aims to improve the performance of franchise and college athletics marketing by relying on first-party, third-party, and Geo-FramingTM data. Our ability to leverage this information on our platform bridges the gap between teams and fans. In simpler terms, Jurich Group has the goal of using relevant fan and donor data to target them with digital advertisements.

college athletics marketing

Advertising Technologies

Jurich Group brings the location-specific accuracy of direct mail to digital advertising. Through our patented IP Targeting technology, we can deliver digital ads to your fans by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites a targeted customer visits on the Internet. We are redefining sports and college athletics marketing with three core solutions:

Geo-Framing Targeting Technology

Geo-Framing TM allows owners or college athletics marketing teams to map stadiums and other relevant areas. By mapping the area, we can identify any devices seen at the location after they leave the venue, and continue to target them with digital banner ads at their home and across all of their devices.

IP Targeting Technology

IP Targeting does not use cookies, which is revolutionary in the digital advertising world. Our patented IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. Our tech is 100% cookie-free and connects with real people at an unparalleled accuracy

Regression Modeling

Using your data set, we are able to do a comparative analysis and run regression models to identify what variables are highly correlated. Based on those findings, we can create a predictive model to forecast attendance for future games. With the knowledge gained from the predictive model, you will be able to anticipate attendance, as well as what seats will likely be open.

college athletics marketing
The Future Of Professional & College Athletics Marketing

With the Jurich Group system, we leverage Database Marketing techniques by mapping the Device IDs seen at a present location, to the IP address, to the associated physical address of a fan or donor. We can even utilize on-site behaviors to gather the physical address of a website visitor for a direct mail campaign. Using your first-party data, Account Based Marketing tactics and our geo-framing data solutions is a great way to continually be in front of your audience. Step into the premier choice for professional and college athletics marketing.

Let’s Solve Your Specfic Issues Together

Addressing The Elusive Ticket Holder

Addressing Declining Game Attendance

Addressing Donor Fatigue