About The Jurich Group

geoframing technology

Patented and Proven Technology That Collects Historical Data And An Entry-point for Digital Advertising

Geo-Framing TM Analysis of Locations That Provides 1:1 Connections With Your Fans


Regression and Predictive Modeling For Game Attendance and Fan Involvement

Your Success Is Our Imperative

Sports have the power to influence and forge emotional connections through fanaticism. Our goal is to help you revolutionize the way you sell tickets, drive sponsorship revenue and create memorable fan experiences for long-term growth.

As expectations and challenges mount for today’s owners and Athletic Directors, so does our determination to ensure the fiscal vibrancy of these programs and the student-athletes they serve. We will help strengthen your current strategies and ensure your success.

- Mark Jurich

The Jurich & El Toro Partnership

In April 2018, El Toro and the Jurich Group adjoined their intellectual capital, skill and resources to reinvent the way the sports industry goes to market. Having experience in the field, the Jurich team understands the threats and the opportunities — from marketing and fundraising, to sales effectiveness and sponsorship. El Toro is the nation’s leader and only tech firm who has unlocked the power of Geo-Framing TM. Together, this team will provide the missing piece that is desperately needed to achieve at the highest levels.
El Toro

Here’s How We Make It Possible

We are revolutionizing sports marketing and college athletics with the most advanced tech consultancy solution in the industry. Together, we can harness the power of IP Targeting and Geo-FramingTM technology.
Leading With The Venue

By leading with the venue in our strategies, we get a more empowered, validated and permanent approach to identifying and engaging target audiences.

Any gaps within this ecosystem can be filled using our technology, e.g. if we only have one of these data points, we can match the other four data points.

Not only can we identify prospects with these methods, we can also complete the picture by actively targeting them. This is true one to one marketing.

mark jurich
Meet The Team

Mark Jurich

Mark Jurich has an extensive background and depth of knowledge in the college athletics industry. He has dedicated the last ten years working in University of Louisville athletics department shaping the future of the program. While at UofL, he served in many roles, most recently, Senior Associate Athletic Director for Development – a position he held for five years. His primary responsibilities included oversight of the Cardinal Athletic Fund, the department’s fundraising arm and primary sport administrator for baseball, softball, men’s and women’s golf. As the lead fundraiser, he oversaw the development of $100M worth of capital projects and over $160M raised in annual fund contributions. He personally raised over $80M during his tenure at UofL and secured ten seven-figure gifts ranging from $1M to $15M.

In addition to his fundraising and administration responsibilities, Mark Jurich assisted the Vice President and Director of Athletics with the head coaching hires of Bobby Petrino and Charlie Strong, assisted with football administration oversight, served on the senior hiring committees for the Vice President of Advancement and the Chief Financial/Operating Officer for the University. Mark has served on a number of conference committees, including the Big East and ACC Baseball committees, as well as chairing the ACC Fan Experience and Attendance Committee. Mark holds an Executive Masters in Business Administration from the University of Kentucky/University of Louisville, and a Bachelor of Science in Business Administration from the University of Louisville.

Lainey Jurich

Lainey Jurich is creative and passionate with an insatiable appetite to achieve results for every clients’ business. Lainey is an experienced real estate professional with a demonstrated history of working in the commercial real estate industry. Skilled in negotiations, market research, lease administration, customer service, location intelligence and most recently, commercial development, Lainey’s experience makes her an asset to any team or client. Leveraging her experience as a student-athlete, her education and work experience, Lainey is a proven solution-based professional.

Lainey is a proud alumni of the University of Louisville. Lainey is married to Mark and together, they have three children: Jay Ryan, Jack and Remy.

Julianne Waldron

Julianne Waldron is an innovative marketer, an architect of strategic partnerships and has over 20 years of experience working in both the public and private sectors. Her past positions span The White House and Capitol Hill to the NBA, NASCAR, higher education and college athletics. Julianne’s focus on integrated marketing communications, strategic planning and activation platform development makes her a unique talent in the marketplace.

Julianne’s core passion and strength is creative value development and is proven to produce at the highest levels in university advancement, college athletics and professional sports. She is one of first professionals in the nation to develop a universal campus-wide sponsorship program: a formal policy that had administration and faculty buy-in and produced a sustained revenue stream.

Julianne holds a M.S. from Northwestern University in Integrated Marketing Communications and a B.A. in Communications from DePauw University. She lives in Louisville, Kentucky with her family.

Carter Mackowiak

Carter Mackowiak is one of the head analysts for the Jurich Group. Carter graduated from the University of Kentucky with a degree in Marketing, and minor in Economics. Over the years, Carter has found an interest in the story telling of data. While using the Geo-Framing TM technology, Carter has leveraged the power of data to improve university athletics.