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What Next

By: Mark Jurich Like the rest of the county, collegiate sports has been rocked and shaken to its core. Unlike pro sports, it’s players and the state of play are dependent on the re-opening of universities, the tolerance of risk aversion and the protection of an entire campus community. The totality of the financial impact of this pandemic on college …

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You’ve Gotta Friend

Finding More Prospects By Knowing Where To Look By Julianne Corbett Waldron  My dad used to say, “Show me your friends and I’ll show you who you are.” It usually had something to do with identifying people with good character, finding trustworthy companions or seeking like-minded business partners. However, the phrase also works with data analysis –especially in sports.  With …

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NACDA 2018: Digital Event Marketing

This past week, our team ventured to Washington D.C. for NACDA 2018, an annual event devoted to examining contemporary problems facing today’s athletics administrators. The event was a huge success, not only for us, but for all NACDA members! The perfect exhibit hall doesn’t exi— #NACDA18 pic.twitter.com/dFlqUCNtJR — NACDA (@NACDA) June 28, 2018   However, one of the discussion points …

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